Arlo Design Studio invented branding in the 1990s. We’ve been reinventing it ever since. In 1990, our founder Albert Green did something no one expected: He moved Arlo’s headquarters onto a ferryboat named the Klamath, which he’d purchased at auction and docked in the San Francisco Bay. It was a bold choice—and a symbol of fresh thinking. The Klamath quickly became renowned for the groundbreaking creative work coming out of its studios and the myriad cultural luminaries who loved to visit: Andy Warhol, Tom Wolfe, Issey Miyake, Marshall McLuhan, and many others.